Alpine Children’s Sevices

BRANDING – Logo design – motion graphics

Procreate – After Effects – Premiere pro – Illustrator

Redesign, a fresh new start.

*Blur about the brand and my role*
Re-imagined concept of the current logo with all three elements seamlessly integrated, giving it a fresh, modern vibe while keeping it clean and sleek.

BRAND CONCEPT

*Blur about concept to product and skills*
Adventure, art, and mindfulness were the core themes that inspired the lifestyle behind Wild Soul Goods.
We had a lot of fun coming up with many creative and interesting hand-drawn concepts. Throughout the process, we explored different ways to take our original designs—created in Procreate—and translate them into various formats for production.

There was a bit of a learning curve in setting up the files correctly to send into Cricut Design Space, where they were transformed into stickers and packaging.

OPTION 1

Alpine – Children – Community

Abstract and colourful, this contemporary logo utilises segmentation to show two mountain peaks, a sunrise and three stylised figures – two children and an adult – each segment representing key elements of the ACS vision.

OPTION 2

Alpine – simple – organisation

A bold, badge-style brand mark, this logo shows a bright sun rising over the alps. The sun represents the infinite potential of the ‘planted seed’ of childhood and, in the colour of an alpine flame robin, is small, but mighty.

OPTION 3

MOUNTAINS – Children – Organization

A simple solution, with a light contemporary font, this logo shows a kite flying over the mountains. Symbolic of childhood, the kite represents how, when nurtured, children are given the ‘wings’ to fly.

OPTION 4

mountains – pencil – children

Contemporary, clever and abstract, this logo shows two sharpened pencils, and a child inquisitively ‘popping in’. The colours evoke the shire’s native trees, along with the autumn foliage, representing the ‘seasons’ of a child’s life and their growth when nurtured.

BRAND GUIDELINES

*Blur about concept to product and skills*
We had a lot of fun coming up with many creative and interesting hand-drawn concepts. Throughout the process, we explored different ways to take our original designs—created in Procreate—and translate them into various formats for production.

There was a bit of a learning curve in setting up the files correctly to send into Cricut Design Space, where they were transformed into stickers and packaging.