Wild Soul Goods
BRANDING – motion graphics – merch design – MARKETING
procreate – After Effects – Premiere pro – Illustrator
Wild Soul Goods is a lifestyle brand rooted in the untamed beauty of nature, the transformative power of art, and a deep sense of conscious living. Our creations—ranging from hand-drawn stickers to thoughtfully designed hats, t-shirts, and original artwork—are made to inspire connection with the wild spirit within.
My role in this project was to interpret and visually express the brand’s core message and vision. Through intentional, hand-drawn illustrations and thoughtfully crafted visuals, I aimed to capture the authenticity and spirit behind Wild Soul Goods—a brand that creates shareable expressions of a mindful, artful life.
CONCEPTS AND IDEAS
Wild Soul Goods began as a creative exploration rooted in lifestyle, design, and personal storytelling. Inspired by themes of adventure, art, and mindfulness, we set out to bring a unique visual identity to life—one that felt both personal and purposeful.
Starting with hand-drawn sketches in Procreate, each design was crafted with intention. We had a blast developing playful and expressive concepts, experimenting with different ways to evolve our illustrations into physical products.
Digital designs were brought to life as custom stickers and thoughtfully crafted packaging—turning creative vision into something tangible.
SOCIAL MEDIA
Visual storytelling played a key role in shaping Wild Soul Goods. Photography was used to capture product shots, textures, and a vision if a lifestyle.
Video clips and motion graphics helped convey the brand’s personality and mood across social media and promo content.
Tools like Adobe Premiere Pro and After Effects allowed for smooth editing, playful animations, and engaging video loops that aligned with the adventurous and handcrafted feel of the brand.
